Hi!

Meet Alyssa.

Across her experience in the nonprofit, startup, and corporate environments, there was one common theme- she was either introducing new technologies to remote and underserved communities or bringing them to market. Both presented similar challenges, but here is what she learned:

Technology adoption is often driven by word-of-mouth, but only if relevance is conveyed.

If consumers don’t understand a product and its applications, both trial and adoption are off the table.

Client and customer-facing teams are empowered through education, but that education is not effective unless it dumbs-down the risky and the scary, and includes answers to questions that often go unasked.

In addition to these lessons, she observed that a lack of Go-To-Market activities often created a gap between Product and Sales teams, resulting in a lack of internal product knowledge as well as the failure to reach the right customer with the right message. And not to mention, missed opportunities for feedback to improve the product.

Alyssa brings a stakeholder focus to understanding the impact of emerging technology-based solutions, a skill she honed while working with big tech companies and local NGOs/government to implement digital literacy and entrepreneurship programs in Haiti, Egypt, South Africa and Mexico. Her experience across multiple industries (Financial Services, Consumer Goods, Agriculture, Healthcare) including at a Fortune 500 leading bank, combined with her natural curiosity, has motivated her to find a way to continue supporting passionate entrepreneurs with great ideas.