Hi!

Meet Alyssa.

Across her experience in the nonprofit, startup, and corporate environments, there was one common theme- she was either introducing new technologies to remote and underserved communities or bringing them to market. Both presented similar challenges, but here is what she learned:

Technology adoption is often driven by word-of-mouth, but only if relevance is conveyed.

Relationship-building and push marketing alone do not guarantee consumers’ ability to grasp various applications offered by a product. If they do not grasp its applications, they cannot choose the option that best suits them.

Client and customer-facing teams are empowered through education, but that education is not effective unless it dumbs-down the risky and the scary in the same way that marketing material should contain answers to questions that often go unasked.

In addition to these lessons, she observed that a lack of Go-To-Market activities often created a gap between Product and Sales teams, resulting in a lack of internal product knowledge or inability to reach the right customer with the right message. Not to mention, missed opportunities for feedback to improve the product.

Alyssa brings a stakeholder focus to understanding the impact of emerging technology-based solutions, a skill she honed while working with big tech companies and local NGOs/government to implement digital literacy and entrepreneurship programs in Haiti, Egypt, South Africa and Mexico. Her experience across multiple industries (Financial Services, Consumer Goods, Agriculture, Healthcare) including at a Fortune 500 leading bank, combined with her natural curiosity, has motivated her to find a way to continue supporting passionate entrepreneurs with great ideas.